QSR magazine:
Allison & Partners, a leading mid-size public relations and public affairs firm, has been
selected as public relations agency of record for Johnny Rockets, the rapidly expanding global restaurant chain, to support the brand in both domestic and international markets. The agency will help the chain develop national and regional marketing plans, execute companywide promotions and initiatives, and manage marketing and publicity activities in support of domestic and international restaurant openings.
“As Johnny Rockets continues its aggressive growth plan, including new concepts and dining models, we knew that we needed a smart, strategic agency that was highly responsive and could move as quickly as we doâ€
In addition, as the iconic brand prepares to celebrate its 25th anniversary in 2011, the agency will develop initiatives to expand the chain’s profile.