Edible Arrangements Signs Master Franchisee Agreement In Jordan

Marketwire:

Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, announced today the signing of a Master Franchisee agreement with Raed Al-Mustafa for the development of six stores throughout Jordan. The first location is expected to open in 2011 in west Amman. With this agreement, Edible Arrangements is now available to consumers in 11 countries outside the United States and Puerto Rico.

A native of Jordan, Al-Mustafa resides in Richmond, VA and has extensive experience in the retail and hospitality industry. Currently, he owns a temporary staffing agency in the states and manages a hotel in Jordan. He will relocate back to Jordan with his family for several years to oversee the development of Edible Arrangements abroad.

“We are delighted to be expanding our international presence to Jordan and welcome Raed into our system,” said Tariq Farid, CEO and Founder, Edible Arrangements, Inc. “We now have 17 international stores open and our growth to new cities around the world would not be possible without our master franchisees. We’re confident Raed will be a great ambassador for our brand and wish him the best of luck as he grows his enterprise.”

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