Qdoba Mexican Grill Plans Expansion

Atlanta Business Chronicle:

One of the nation’s largest fast-casual Mexican restaurant chains plans to ramp up its metro Atlanta presence, going from two restaurants to as many as 30.

Qdoba Mexican Grill currently only has locations in Alpharetta and Suwanee, but executives have been in town recently to find more franchisees.

Qdoba has two or three sites in the pipeline in metro Atlanta, said Tim Velleca, owner of Fresh Made Foods LLC, Qdoba’s northern Atlanta franchisee. “We’re looking at East Cobb to Sandy Springs. Really from the Perimeter on up.”

The Denver-based company has been focusing growth in markets where it has little or no presence, and Atlanta fits that category, said Todd Owen, Qdoba’s vice president of franchise development.

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