Blockbuster Australia, operated independently of Blockbuster Inc in the US,
will seek to distance itself from it’s beleaguered cousin with a multi-million dollar branding campaign.
Blockbuster Australia’s campaign aims to position the company and its franchisees as the preferred mainstream movie distribution channel in Australia. Representing the biggest investment Blockbuster Australia has made in the past decade, the campaign will be rolled out in six month intervals over the next 24 months and will capitalise on Australia’s love affair with the take home DVD. Remarkably, the DVD rental market in this country is the largest per capita in the world, with over 180 million movies rented in Australia in 2009. More.