Ice Cream Wars: Baskin Lacks Freshness; Cold Stone Needs Fan Base

Korea Times:

As the weather gets chillier, popular ice cream chains Baskin-Robbins and Cold Stone Creamery are still trying to attract customers with cold treats and hot desserts.

Baskin-Robbins introduced the ice cream chain concept to Korea, while Cold Stone Creamery brought its unique concept of ice cream mixed on a cold granite stone.

Baskin-Robbins is perhaps the most popular ice cream chain, attracting a broad base of customers with its wide variety of ice cream and yogurt flavors, ice cream cakes and other desserts. But its franchise is showing signs of wear, as some stores are looking old and worn and the service is quite spotty.

On the other hand, Cold Stone Creamery offers ice cream creations or ice cream mixed with various candy, fruits, nuts and ingredients on a frozen granite slab. This unique concept is catching on, but the Cold Stone franchise has a long way to go to catch up with Baskin-Robbins. More.

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