McDonald’s Plans To Raise Prices

NewsOXY:

McDonald’s plans to raise prices next year. The prices will raise on several menu items as McDonald’s Corp. plans to pay higher commodity costs. It is the first price hike for McDonald’s in more than a year — a time when the burger chain’s sales have thrived.

The company expects to increase prices in the U.S. and Europe amid projections that commodity costs will rise between 2 percent and 3 percent in 2011. Timing and executing price increases can be tricky as McDonald’s and other companies are caught between paying more for key materials such as meat and wheat. The fast-food chain has tried to keep prices low to attract price-sensitive customers in a still-weak economy.

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