Construction Week Online India:
In this interaction, Feroz Mansuri, Director, Fabtech Sterling Building Technologies, tells Niranjan Mudholkar why his firm believes it is the right time to introduce a new building technique in India through the franchise model
How would you analyse the Indian market scenario with regards to the introduction of a new building technique like Plaswall?
India is going through an urbanisation spree and there is a great shortage of millions of housing units, especially in the rural and semi urban areas. Traditional construction techniques have inherent faults like high time factor and high maintenance. This is where Plaswall technology plays a key role as it helps in faster construction and cuts down on maintenance as well. This technology has proven benefits in the construction of houses and apartments, low-rise urban buildings as well as other commercial structures like warehouses, storage facilities and office blocks.What has been your strategy behind going for the franchisee model?
