From Fan To Franchisee: Häagen-Dazs Uses Facebook For Recruitment

QSR magazine:

While most quick serves are taking advantage of Facebook’s potential with their marketing efforts, one brand is going a step further by using the social media giant as a franchisee recruitment tool.

Christie Wells, customer experience and communications manager for Häagen-Dazs Shops, says the brand is using Facebook for its recruitment efforts because of the size of audience it believes it can reach there.

“We knew that there are [Häagen-Dazs] fans out there, and we wanted to find a way to capture them,” Wells says. “We also wanted to use it as a development tool to increase awareness of our franchise opportunities, and at the same time provide a fun way for fans of the brand to learn about Häagen-Dazs Shops and franchising in general.”

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