Brazilian franchising
sector has never been more heated, since the system began franchising in Brazil, nearly 30 years ago. In 2009, the sector grew 14.7% over 2008, totaling R $ 63.12 billion. For 2010, the outlook for growth is 18%.
Data were submitted to the Agency by the president of Brazil Rio de Janeiro sectional Brazilian Franchising Association (ABF), Alain Guetta.
He said the industry has unscathed by the financial crisis because it is an alternative source of income in times of difficulty. “It’s important to understand that franchising grows when the economy is very good, but oddly enough, also grows when the economy is not going so well. Because, timely or untimely, one option that franchising offers is employment. After all, the franchise is offering a kind of risky business intermediary between the employee and entrepreneurship pure savage. â€