How To Give Your Franchise A Personal Touch

Inc.com:

As a rule, entrepreneurs tend to be independent thinkers. That can often be a real strength in persevering against the myriad of challenges involved in building a business. But, when an entrepreneur makes the decision to become a franchisee, they need to curtail some of that independent spirit since they are now part of a bigger organization.

What that means, then, is that you often need to get approval before you take action on any wild new plans, such as changing the color scheme of the franchise brand. “We walk a fine line between squelching the creativity and ingenuity of franchisees and protecting the integrity of our brand,” says David Lewis, the head of franchising at Express Employment Professionals, a staffing firm with some 600 franchised locations.

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