You don’t have to take pictures to own and manage a lucrative photographic franchise but confidence, communication skills and marketing abilities are essential.
Starshots Glamour Photography
has 15 studios across major shopping centres around Australia. Franchisor father and son team, managing director Len Sandler and marketing manager Alain Sandler, explain that technical skills are not required of franchisees, rather retail capabilities and the ability to promote and market their business.
“We’re looking for retail savvy operators,” says Alain. “People who are prepared to work on their business, not so much work in their business. We support them with marketing ideas, collateral, liaising when it comes to rental negotiations, amongst a whole host of other things.”
Client satisfaction… read on.