Starting a sandwich bar just when a recession is beginning to bite doesn’t seem like a great indicator for success.
That didn’t stop James Tucker and Tim Benest launching their first Habitual Fix store in Auckland’s Viaduct precinct in October 2008.
Two years later the pair have five franchised outlets in Auckland, sales revenue of more than $3 million, and ambitious plans to expand overseas while opening eight new stores nationwide over the next 12 months.
So what helps a chain of sandwich bars gain that kind of traction in just two short years, especially when the founders are aiming at the premium end of the lunchtime market? Read more.
