McRib And Monopoly Momentum Can’t Justify McDonald’s At $80

Forbes (blog):

McDonald’s, which competes with Starbucks, Chipotle, Yum! Brands, Burger King, and Wendy’s, reported strong October sales earlier this month. We expect this trend to continue as the U.S. economy recovers and McDonald’s increases its presence in Asian Markets.

This could help increase the average spend per customer, a key driver to our current price estimate of $73.58. Our price estimate is around 5% below the market price.

Promotions Driving U.S. Sales… read on.

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