For Cheshire-based Jake’s Wayback Burgers, setting themselves apart from other hamburger restaurant chains was all in the name.
The company’s recent name change — from Jake’s Hamburgers to Jake’s Wayback Burgers, with an emphasis on “Wayback†— is part of a rebranding strategy focusing on growing the company’s franchise properties throughout the region and other into parts of the country.
Started in 1991 in Delaware by founder John Carter, Jake’s Hamburgers had four company locations by 2002. By 2008, Jake’s had eight corporate locations and two franchises. More.
