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Businesses in Brazil will have the opportunity to leverage WSI’s advanced digital marketing strategies with the recent opening of the company’s Master Franchise office in the region of São Paulo State. WSI’s 10th Master Franchise office,
which is located in Araraquara, will be operated by Marcelo Cruz, who will lead the day-to-day activities of the Master Franchise office. Marcelo Cruz along with his wife and business partner, Claudia Rossi Cruz, and his manager, Murilo Malta, will operate the Franchise Unit as well.Aside from developing a network of single unit franchisees (WSI Digital Marketing Consultants) in Brazil, Marcelo Cruz’s office will be responsible for providing ongoing training and support programs to help these new franchisees succeed, working in a partnership with the Brazilian Master Franchisee located in the city of São Paulo. The goal of this initiative is to build WSI’s presence in the region and provide local businesses with advanced digital marketing services, including Internet advertising, lead generation, search engine marketing, social media optimization, content marketing and brand reputation management.
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