Vantage Hospitality Expands Lexington Brand, Franchising

HotelWorld Network:

Vantage Hospitality remains firmly committed to its membership philosophy, although it will comply with certain state franchising regulations now.

This week at the membership company’s annual conference at the Golden Nugget in Las Vegas, founder, president and CEO Roger Bloss and COO/CFO Bernie Moyle informed members that “to avoid future hassles,” the company will register as a franchisor in states with strict franchising laws that require franchise disclosure documentation for new franchises.

But both were quick to point out that the move in no way turns Vantage—known for its “freestyle” brand affiliation model—into a franchise company.

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