A new franchise based business is breathing fresh air into the often stagnant world of North American franchising. Men In Kilts, a window cleaning, pressure washing and gutter cleaning company, is shaking up the franchise landscape with their bold brand and viral approach to marketing.
Rather than going through the usual motions of traditional marketing, the company is leveraging their signature kilts to promote the eye-catching brand virally. From their famed roadside jigs to attention-grabbing shopping centre strolls, the kilted servicemen evoke interest and excitement from onlookers.
The theory behind the eye-catching kilt? The kilt is memorable, recognizable and worn by top-notch brand ambassadors – the employees themselves.
According to CEO and franchising professional, Tressa Wood (Wood is credited with helping propel 1-800-GOT-JUNK? from pulling in $15 million to over $130 million in revenue), it is this differential approach that is garnering Men In Kilts such phenomenal interest in the brand and the business model.
Men In Kilts’ Bold Brand Generates A Viral Buzz And Elicits Interest In Franchise Business
December 15, 2010 by Cris | 0 Comments