CNBC Cancels Franchise Documentary After Complaint From Cold Stone

NuWire Investor:

CNBC unexpectedly pulled its documentary Behind the Counter: The Untold Story of Franchising after receiving a threatening letter from Kahala’s newly retained counsel Robert Zarco.

In an email bulletin sent out throughout the system on December 23, the franchisor executive team updated the Cold Stone Creamery franchise community on its strategy “to defend and protect” its brand against “inaccuracies” of the CNBC documentary, which the network has repeatedly aired since December 15. In addition to hiring Zarco, identified as “the leading franchise attorney in the country,” to represent franchisees on Cold Stone’s behalf, they also retained Snell and Wilmer as franchisor counsel.

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