Boomerang Hotels Relaunches Shoney’s Inn Brand

HotelWorld Network:

The master brand and parent company Boomerang Hotels announced the relaunch of Shoney’s Inn and Shoney’s Inn & Suites.

“Shoney’s Inn is an iconic US brand and we are very pleased to have finally prevailed in a long running lawsuit to bring this great name back to the economy lodging sector.” said Brendan Watters, CEO of Boomerang Hotels. “Boomerang Hotels is proud to reintroduce Shoney’s Inn, especially during this challenging time for the lodging industry. With its strong name recognition, the Shoney’s Inn brand will certainly help our franchisees gain their fair share of the market.”