QSRweb.com:
Culver’s taking a healthful approach
As quick-service chains slowly begin to roll out mandated nutritional information on their menu items, Culver’s is boldly going one step further.
The company, which has been ahead of the nutritional transparency curve for more than a decade, has launched a community-based “Mindful Choices†program aimed at promoting choice and dispelling the idea that eating at Culver’s is not a healthy option.
“For over 10 years, we have fully disclosed our nutritional information in each restaurant and on our website,†said Paul Pitas, director of public relations and communications for Culver Franchising System Inc. “Providing nutritional information has always been a priority for Culver’s and this is an extension of that commitment: to further promote the healthful options we have always offered.â€