Franchisees who wish to compete with overseas online retailers should approach their franchisors about enhancing their web presence, according to eCommerce experts.
Adrian Bortignon, principal of eCommerce consultancy firm Comument, says any franchise model can establish an online presence.
It’s been suggested that selling online is less than ideal within franchise models as it could result in reduced revenue for individual franchisees.
Tim Richardson, founder of consulting firm GrowthPath, says this could be a reason for Harvey Norman boss Gerry Harvey’s hesitation to fully embrace online. Harvey Norman is one of a number of large Australian retailers currently campaigning for the government to add GST and duty onto consumer purchases made via overseas online retail portals. Read on.