Greg Nathan has been a franchisee and a franchisor,
and is now focused on exploring the relationships that exist between the two in his business, The Franchise Relationships Institute.
“I see franchising largely as a process for helping like-minded business people gain a competitive edge through the sharing of knowledge and resources.” He says new franchisees are joining a community of small business owners with shared aspirations and challenges.
“One of the franchisor’s most important roles is to encourage all franchisees to communicate with each other and share their thoughts on the continuous improvement of the franchise system. Smart franchisors have systems in place to encourage this sharing of information,” Nathan says. Read more.