No matter how you slice it, competition is fierce in the crowded pizza business.
With an estimated 64,000 pizzerias in the U.S. — not counting all the bars, bowling alleys and warehouse clubs that also sell pizza — every place wants a bigger piece of the market, and one way to increase sales is to offer better deals than the competitor down the street.
But what’s happening behind the scenes when pizza-makers cut prices or offer what appear to be almost unbelievably good deals?
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