When most of us think of a franchise we think of big brands that dominate every suburban shopping centre. But that’s not the only way to establish a franchise.
Take new franchise model in.cube8r. Instead of establishing an outlet of her franchise – which offers artist the chance to show and sell their work – in every suburb of Australia, founder Isabelle Galey intends to open just one franchise in each capital city.
Her first franchise opened in Brisbane in Fortitude Valley in May 2010 and the Sydney outlet followed in September. Galey says both are running at full capacity. Full story.