Camp Bow Wow Introduces ‘One Brand, Three Solutions’ Franchising Program

PR Newswire:

Camp Bow Wow, the nation’s largest pet services company, announces that it is now offering franchise sales of its three brands, Camp Bow Wow, Home Buddies and Bow Wow Behavior Buddies, in one package through its “One Brand, Three Solutions” program. Growing out of the demand from franchisees and customers, Camp Bow Wow will now sell its franchises as a combined entity.

Offering a brand that provides its potential franchisees with one business model encompassing three different sectors of the pet care industry, the “One Brand, Three Solutions” offer will allow franchisees to open a Home Buddies franchise (in-home pet care) while conducting site searches and solidifying the territory in which a Camp Bow Wow location will be built. Through this process, franchisees will not only become acquainted with the brand’s business model and have the ability to become profitable immediately, but will also build a customer database in time for the opening of a Camp Bow Wow.

Camp Bow Wow began testing this innovative model at six franchises in June 2010 and has documented that an adjustment to the entrepreneurial aspect of the brand provides for an advantage and ability to increase the revenue and profitability margin for both the franchisee and the brand.

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