Pizza Marketplace.com:
Canadian-based Topper’s Pizza has launched a fully-interactive website geared toward franchise development. The site features a password-protected virtual brochure for franchise prospects to fill out via an automated process.
It is autonomous from Topper’s existing corporate website.
This new component was developed to complement the company’s growth strategy, according to Topper’s president Keith Toppazzini.
“We’re literally courting potential partners on the Internet to see if there’s a match between our company and their own personal goals,†Toppazzini said.
The franchise-focused website, designed by Henderson, Nev.-based Greenbaum Marketing Communications, includes a company introduction and an opportunity for franchisees to validate their interest before embarking upon the qualification process.