Value Added: The Fine Art Of Building Franchises

Washington Post:

I was halfway through a phone interview with entrepreneur Mary Rogers when she said something refreshing.

“I’m not rich, but I’m comfortable,” said the co-founder of Abrakadoodle, a Reston-based art education franchiser that grossed more than $1 million last year. “I love what I do. When you look at the average small-business person, they make an average amount of income and they take a huge amount of risk.”

I forgot that many entrepreneurs simply want to enjoy their work, have the freedom to be their own boss and to make a decent living doing it. It’s what business school professors call NLOs – Nice Living for the Owner. Read on…

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