QSRweb.com:
Checkers Drive-In Restaurants Inc. has launched a robust digital campaign that includes new websites for both its Checkers and Rally’s brands, a mobile web companion and franchise sales components.
The site’s design highlights national promotions with rotating vignettes, and features an interactive food story and menu, a restaurant locator, and market-specific pages that allow franchisee groups to control their own content and promotions.
With this digital launch, the company also has finally jumped on the Facebook bandwagon. Prior to this launch, there were two Checkers-based pages, but they were created and managed by fans.