McDonald’s has long been the darling of Wall Street, posting increases in same-store sales for 30 consecutive quarters since early 2003. Even during the depths of the recession in 2008, same-store sales rose by 6.1%.
Time and time again, the fast-food global chain has found success by being something to virtually everyone. It tweaked its menu beyond its core offerings of burgers and fries, grabbing all kinds of new customers, from the health conscious with its latest oatmeal breakfast to the cost conscious with its dollar menu items. And watch out Starbucks — McCafe’s specialty coffee drinks now satisfy those who want more than just a standard cup of Joe. More.