McDonald’s No Match For KFC In China As Colonel Rules

Bloomberg:

On the edge of Tiananmen Square, just across the street from Mao Zedong’s tomb, He Yingying munches on a piece of chicken and gazes at the benign-looking figure beaming down at her.

“We love him,” she says, bursting into an impish smile.

The 21-year-old student from Beijing’s Capital University of Economics and Business isn’t referring to Mao, whose iconic official portrait dominates the square. She’s talking about a long-dead, white-bearded Kentucky colonel on the logo of the KFC restaurant where she’s feasting on her favorite fast food, Bloomberg Markets reports in its March issue. More.

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