Sports Marketing Firm Inks Connecticut Franchisee

Dayton Business Journal:

A Dayton-area sports marketing company has signed its 11th franchisee.

On Tuesday, Sports Image announced Katie Klein of Fairfield, Conn., purchased the Fairfield County territory, which contains several of the largest cities in Connecticut.

Miamisburg-based Sports Image focuses mainly on high school and youth sports programs, brokering sponsorship deals with local, regional and national companies. In exchange for cash, companies can get everything from an advertisement on a scoreboard to being included as part of game day promotions and public address announcements. For its work, Sports Image gets a cut of the sponsorship dollars, which varies.

The company signed its tenth franchisee in November.

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