Squisito’s Dives Into Franchising

Fast Casual:

The Italian word “Squisito” translates loosely into “exquisite.” Gennaro DiMeo, founder of Squisito Pizza & Pasta, has used this descriptor as a benchmark for his establishment for more than 12 years. The chain embraces a fast casual ordering setup and price-point ($8-$10) while touting its full-service menu.

And while many restaurants rush to grow as big and as fast as possible, Squisito’s plans to take things slow and steady even as it embraces a newly created franchising plan.

The Maryland-based concept has expanded gradually since its inception and now includes nine locations throughout the state. The objective within the next two years is to continue at a conservative pace even with the franchise opportunities.

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