More than a decade into the 21st century, it is safe to say we are living in a brave new world. Television, perhaps the pièce de résistance of last century, has given way to computers and, in turn, desktop computers and laptops may soon give way to tablets and smartphones.
This rush of technological innovation has had a profound impact on the way restaurants do business. With so many powerful tools like Facebook and Twitter, it is only natural that restaurants have updated their marketing strategies by pouring money into social networking and cell phone promotions. But despite leveraging every new thing at their disposal, restaurants have stuck to at least one stalwart of 20th century branding: the mascot.
Just don’t call it a relic. Read on…