Fast casual chains are taking part in a new dietitian-hiring trend intended to address the national menu labeling law, the rising consumer demand for healthful menu options and the obesity epidemic.
Red Brick Pizza, Noodles and Company, Freshii and Tropical Smoothie Café are just a few of the chains that are collaborating with registered dietitians (RDs) for menu development, food research and nutrition information for customers.
“People want to know, now more than ever, what they are eating. Hiring a dietitian is going to help fast casuals communicate their story to the consumer,” said Kate Geagan, RD, author of “Go Green Get Lean: Trim Your Waistline with the Ultimate Low-Carbon Footprint Diet” and nutrition contributor for Pregnancy magazine. Read more.