Franklins Lures Customers With Flash Mobbers

Franchising.net.au:

Franklins, one of Australia’s leading discount supermarket chains which includes franchised outlets, is trying to entice customers away from the country’s two supermarket giants and into its doors by randomly entertaining customers with ‘flash mobbers’.

Flash mobbers is a group of professional performers and dancers and they will be popping up in Franklins’ supermarkets across NSW as part of a new campaign to promote the supermarket.

The flash mobbers concept forms the cornerstone of a new television and radio advertising campaign launched by Franklins this week, supplemented by customer catalogues featuring a range of discounted products.

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