Franchising in the US fitness sector is enormously successful and demand is continuing to rise.
Up till a decade or so ago, just about the only fitness franchise opportunities available were limited to opening a gym or becoming a personal trainer, but in the last decade or so the openings have really mushroomed. One of the most popular fitness franchise openings of the last few years has been Operation Boot Camp.
Operation Boot Camp is a revolutionary program that aims to teach its participants how to gain fitness and a healthy lifestyle through an intensive training regime structured to the individual’s personal needs and abilities, and including exercise and a food plan. It was founded in Atlanta, Georgia, in 2000. It grew very rapidly, spreading across several southern states, and entered into a franchise model in 2007. The fitness franchise model helped to speed its growth and greatly increase its reach and popularity.