McDonald’s Helps Keep Sumo Off The Ropes

Financial Times:

Japan’s celebrated sport of sumo may be embroiled in a serious match-rigging scandal, but its ample-girthed wrestlers can still rely on support from the fast food restaurant chain McDonald’s.

The world’s largest hamburger chain by sales plans to keep sponsoring sumo bouts, despite reports of routine match rigging that have sparked harsh criticism from government leaders and prompted the cancellation of next month’s spring tournament.

While some corporate sponsors have pulled back, McDonald’s Japan said the chain would continue to sponsor the “national sport loved by the Japanese people”.

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