Small business and franchise financing firm Guidant Financial, the largest provider of rollovers as business start-ups in the nation, announced today that Jerry Darnell, former executive team member for BeneTrends, Inc., has joined Guidant’s business development team as the Vice President of Business Development.
“Jerry brings a depth of franchise knowledge that we know will help us build our business,” says Guidant CEO David Nilssen. “The small business and franchise community is very relationship-driven. Jerry has spent 30-plus years in franchising, and become a trusted leader in the community. With him on our team, we will be able to share the exciting things we are doing in business financing with more people in the franchising community.”
Before his time with BeneTrends, Darnell served as a consultant and worked directly for some of the largest and most important names in franchising. In 2004 Darnell was recruited by legendary franchise icon Anthony A. Martino to join Maaco Enterprises, Inc. as consultant and franchise development manager. During his five year tenure with the company he was primarily responsible and credited for profitable sales growth.