Franchises Over 50: What You Need To Know

February 25, 2011 by Cris | 0 Comments

MarketWatch:

About twenty years ago, Marie and Jerry Wiermanski toyed with the idea of opening a franchise but couldn’t find a well-managed company they could afford. Now, in their early 60s, the couple has more money in the bank, a stronger desire to own a business and – as of a few months ago – a new Batteries Plus franchise to call their own.

As more baby boomers look for ways to strike out on their own or supplement income in retirement, a surprising number are turning to franchises. At the West Coast Franchise Expo in November, 27% of attendees were 51 or older, up from 22.5% in 2008; at a different event on the East Coast in April, the percentage of 50-plus attendees jump from 21.5% to 24%, says Jim Mastandrea, the show director for MFV Expositions, which produces franchise expo events. And they’re not just browsing. Last year… read on.

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