Fast Casual:
BUBBA Burger has developed its Original BUBBA Burger Grill fast casual concept, with the first four units scheduled to open in Jacksonville, Fla., in April, according to Billy Morris, president and CEO.
BUBBA burgers, the No. 1 selling retail branded burgers in the United States, have traditionally been available in grocery store freezer sections.
Chains such as Boston Market, California Pizza Kitchen and Starbucks are among those that offer packaged-goods in grocery stores. It is much less common, however, that food brands with a grocery store-only presence evolve into a fast casual concept.
Morris says the process wasn’t quick and easy, and it has been developing throughout the past few years. He thought of the concept while he was traveling and found himself craving a burger in an airport. Not finding anything that appealed to him, he began thinking about offering the BUBBA burger in such a venue.