The Middle East’s franchising sector is diversifying into new business fields, with a distinct move away from food and beverage brands, International Expo-Consults (IEC), organisers of this month’s Franchising Middle East (FME) exhibition, reveals.
While 70% of franchising business comes through retail outlets, IEC has seen a shift away from fast food and catering brands and an emergence of new retail and service providers.
This year’s FME exhibition, taking place at the Dubai World Trade Centre March 14-16, will see participation from 80 exhibitors from across the globe. Read more here.