McDonald’s competes with Wendy’s, Burger King, and Yum! Brands in the fast food market, and is the leader in the hamburger fast food category. McDonald’s also competes with Starbucks in the specialty coffee market. McDonald’s owns and franchises restaurants across the globe with over 32,000 restaurants in 117 countries. Of these, roughly 80% are operated by franchisees, with the balance being company-owned.
We currently maintain a $78.40 price estimate for McDonald’s stock, implying a roughly 5% premium to market price. Read on.