There’s more to breakfast than coffee and doughnuts. Randy Fernandez and his father, Alex, are banking their future on it.
So is Dunkin’ Donuts, which has just inked a deal giving the Davenport duo exclusive first rights to further develop franchises in Polk County. Initial plans call for five stores over the next five years, with the first to open sometime next year.
Their interest isn’t fueled solely by lattes, bagels and French crullers. Like many dash-in, dash-out restaurants, Dunkin’ is vying for a share of the breakfast sandwich market, considered one of the fastest-growing segments of the quick serve industry.
Breakfast accounted for 60 percent of growth in overall food service traffic over the past five years, according to Nation’s Restaurant News, citing a study by the marketing firm NPD Group. More.