I’ve done a bit of thinking about Gerry Harvey’s new online strategy over the weekend and I’ve come to the conclusion that it is sound, particularly for a business that has some very, very specific issues.
Now, I know that many readers will almost instantly disagree with me and some might find my position unusual, given we’ve spent three years railing against Harvey for being very short-sighted about online retailing after he declared in late 2008 that it was a “dead-end”.
But now he’s taken the plunge with the new Harvey Norman Big Buys deal-a-day site, I think it’s important to actually take a look at the site and how it fits in with the wider company strategy.
There are five strategic reasons that I think the new online strategy works:
It shuts everyone up… read on.