Franchise UAE 2011, the largest national franchise and trade show, recorded business deals valued at over $10 million (Dh36.8 million), of which one-third came from Emirati investors.
The three-day event was visited by over 700 investors who engaged in one-on-one meetings with representatives from 50 brands covering diverse business segments.
“The overwhelming response to Franchise UAE 2011 reflects the tremendous interest in franchising in the Gulf,†said Gaurav Marya, Managing Director, Franchise Middle East. “We expect that many of the negotiations will come to fruition over the next three months. Many participants, including Gitanjali Jewels and Thumbrule (talent testing specialists) have reported firm deals.â€