International Development: Balancing The Risks

FranchiseUpdate:

Now, more than ever, is the time for every franchisor to look at opportunities to expand its system outside the United States. A bold statement, especially coming from a lawyer who, for the past 27 years, has cautioned clients and employers against moving too quickly outside the U.S. when the brand hasn’t yet been fully exploited within the U.S.

So what’s changed? The global economic crisis has had less impact on some countries than on others, some countries have recovered from the economic downturn more quickly than others, and the explosion of social media and advances in technology have helped shrink the globe and made it easier for franchisors to impart knowledge to franchisees and to monitor how their brands are being exploited and presented to consumers without ever having to leave their home offices.

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