A survey currently being undertaken by the Franchise Advisory Centre into what makes a good franchise conference is already yielding some interesting responses.
While the survey is still underway, it is impossible to say if those responses received to date are definitive, but they do at least provide an insight into one of the most high profile activities undertaken by franchisors to support their networks.
Getting franchisees together for a conference represents a tremendous learning and team building opportunity for any franchise system, but sometimes things do not go according to plan.
Respondents to date have indicated that conference disasters can strike without warning, and that a back-up plan is essential to keep things flowing smoothly. Disasters have included inclement weather that causes the cancellation of outdoor events (or worse still, preventing franchisees from getting to the conference venue in the first place), keynote speakers failing to show up, delegate medical emergencies and AV failures, among others.
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