Syracuse Based Burger King Franchisee — BK’s Largest — Sees Dollar (Menu) Signs

Syracuse is home to one of the largest restaurant companies in the United States. That would be Carrols Corp., which is also the largest franchisee of Burger King restaurants. It’s likely Carrol’s was in on this fight, which may have turned out well for the franchisees. Read on…

Syracuse.com (blog):

BK settles with franchisees over value menu
Burger King and its franchisee group have agreed to change how new items are added to the chain’s value menu, settling a lawsuit that was sparked by a $1 double cheeseburger promotion in 2009.

Burger King Holdings Inc. and the National Franchisee Association, whose members represent around 80 percent of the chain’s franchised units in the United States, reached the settlement late last week. As part of the settlement, Burger King said in a statement Monday that it would issue “a new system-wide policy for making BK Value Menu decisions.”

Full post here.

Leave a Comment

Your email address will not be published. Required fields are marked *