A new food truck is en route to Dallas.
The mobile food vendor in question, Gandolfo’s New York Delicatessen, is part of an ambitious plan by owner Pool’s Restaurant Group for large-scale franchising of food trucks, and in the case of Randy Wolken, master franchiser for DFW, a way to build a brand locally before opening a physical store.
His goal is to have three Gandolfo’s trucks roving our streets by year’s end, with a projected 10 more trucks in the next five years. A bricks-and-mortar location is planned for the first quarter of 2012. Wolken will use his trucks as scouts while searching for the best spot for a store. His development agreement is for 40 stores (including trucks) throughout the Dallas-Fort Worth area.