QSRweb.com:
To say Popeyes Louisiana Kitchen has been on a roll of late would seem like a bit of an understatement.
The chain, franchised and operated by Atlanta-based AFC Enterprises, yielded a 5.1 percent systemwide sales increase in 2010, its fourth year in a row for positive sales. The company’s sales outpaced both the general quick-service restaurant and chicken QSR categories for the second consecutive year.
Much of this success is a direct result of the company’s “Strategic Plan” initiatives, put into place by CEO Cheryl Bachelder. Among these initiatives are:
* Build the brand
* Run great restaurants
* Strengthen unit economics
* Ramp up unit growth